TAYLORMADE GOLF COMPANY ANNOUNCES SIM UDI AND SIM DHY, DELIVERING A NEW LEVEL OF VERSATILITY TO THE UTILITY IRONS CATEGORY
INTRODUCING THE ULTIMATE DRIVING IRON AND THE SUPREME DRIVING HYBRID
Cape Town, SA. (August 11, 2020) - TaylorMade Golf, the industry leader in innovation and technology, today announces the all-new SIM UDI and SIM DHY™ utility irons. Building on the success of SIM Max Rescue™, which has achieved unprecedented PGA TOUR adoption, the latest additions to the SIM family provide golfers with new options for completing this critical part of the bag – the space between the longest playable iron and shortest fairway wood.
SHAPED FOR VERSATILITY
As with the entire lineup of SIM products, shape plays a pivotal role in the performance of both SIM UDI and SIM DHY. Two noticeably different shapes contribute to a variance in performance and ball flight between the utility irons.
SIM DHY offers a larger overall footprint with a thicker topline, wider sole and a shallower profile that delivers hybrid-like forgiveness. The larger head shape is designed to deliver confidence-inspiring visual cues while still maintaining a sleek and elegant aesthetic. SIM UDI has a more traditional players iron profile with a thinner topline and slimmer sole for enhanced workability and shot making characteristics. The face view reveals classic score lines that reflect its long-iron heritage.
Drawing inspiration from the V Steel™ construction of SIM Max Rescue, both UDI and DHY feature a rounded camber from heel to toe that improves turf interaction, particularly on uneven lies. This a key component to the versatility of each club, making them playable off the tee, from the fairway, in the rough and even from the bunker.
Both models boast a hollow body construction with a forged C300 steel face, which is the same material the company uses in SIM Max fairway woods and Rescue. This ultra-strong steel helps produce incredible ball speeds while also delivering a forged feel to each product. Additional similarities include proven technologies such as SpeedFoam™ that allows engineers to push the limits of ball speed while maintaining impressive feel and the Thru-Slot Speed Pocket™ for improved performance on shots struck low on the face.
While the TaylorMade GAPR utility irons featured an adjustable Loft Sleeve™, feedback from expert club fitters revealed a preference for traditionally bonded hosels in the SIM UDI and DHY to better allow fitters to bend for precise loft and lie configurations (+/- 2°). Completing the package is an elegant chrome finish with black accents for a clean and premium look.
THE SUPREME DRIVING HYBRID
Designed for versatility and forgiveness, SIM DHY™ is truly a superior driving hybrid. Engineered with a hollow body construction that allows for a low and deep CG placement, SIM DHY delivers easy launch with a mid-high trajectory.
Enhancing the low CG characteristics is a newly developed SpeedFoam™ material that is 35% less dense than the standard urethane foam injection used in other TaylorMade products (P•790, P•770 and P•790 UDI). The lighter material allowed company engineers to position CG lower within the clubhead to promote a higher launch and trajectory while promoting a soft, solid feel. Adding to the low-CG properties is a port on the sole of the club where the SpeedFoam is injected. The port is filled with a heavy TPS screw that drives CG even lower.
THE ULTIMATE DRIVING IRON
Designed with insights from the game’s best players, SIM UDI is truly the Ultimate Driving Iron. With a confidence-inspiring shape at address, it’s a club built to control shot shape and trajectory.
Unlike DHY, the TPS port is positioned on the rear of the club in SIM UDI. This raises the CG slightly to promote a lower launch and more penetrating ball flight – making it a powerful option for the player who demands control and versatility in the long game. Aggressive score lines along with the C300 face and SpeedFoam give this product the feel a completely forged iron while maintaining the performance of a hollow body construction.